Troubleshooting Google My Business: Navigating Common Challenges

Navigating through the features of Google My Business (GMB) can sometimes be a maze. Whether you’re a new business owner or a seasoned marketer, you might run into issues that aren’t covered in the basic FAQs. That’s why we’ve put together this comprehensive guide to help you troubleshoot common challenges you might face with your GMB listing.

Table of Contents

Why is My Listing Not Showing Up?

This is one of the most pressing questions that many business owners ask. Not seeing your Google My Business listing can be incredibly frustrating, especially when you’ve spent considerable time and effort setting it up. Let’s delve into the common reasons and troubleshooting steps.

Have You Verified Your Business?

The first step in solving this issue is confirming that you’ve verified your business. Google prioritizes verified businesses, as they provide a certain level of trust and credibility. If your business isn’t verified yet, you’ll need to go through Google’s verification process.

Are You Adhering to GMB’s Quality Guidelines?

Once your business is verified, the next step is to ensure that you’re in compliance with Google My Business quality guidelines. This includes using your business’s real-world name and providing accurate information.

Have You Checked for Data Consistency Across the Web?

Google’s algorithm also checks the consistency of your business information across the web. Make sure your business name, address, and phone number (NAP) are consistent not just on GMB but also on other directories and websites.

Have You Updated Your Business Hours?

Make sure to update your business hours on GMB, especially if they vary seasonally or due to holidays. An inactive listing, or one with outdated information, can be deemed less relevant by Google.

Are You in a Highly Competitive Business Category?

Sometimes, businesses don’t show up because there’s high competition for the keywords or phrases people are using to search. You may need to focus on improving your listing’s SEO through adding more relevant content, earning positive reviews, and posting regularly to make your listing more attractive.

Does Your Business Fall into a “Sensitive” Category?

Businesses in sensitive categories may face extra scrutiny or restrictions. For example, healthcare providers have to be careful about patient confidentiality when responding to reviews.

Is There a Technical Glitch?

Sometimes, it’s none of the above and simply a bug or glitch that’s causing your GMB listing not to show up. In such cases, your best bet is to contact Google My Business Support for a resolution.

When Did You Last Update Your Listing?

Google favors active listings. If you haven’t updated your GMB listing in a long time, this could affect its visibility. Make it a habit to regularly update your business information, post updates, and respond to reviews.

Final Thoughts

If you’ve gone through this checklist and your listing is still not showing up, it might be time to get in touch with Google Support. They can provide specific guidance and troubleshooting support that’s tailored to your business.

By being proactive and following these guidelines, you stand a better chance of solving the ‘listing not showing up’ mystery and making the most of what Google My Business has to offer.

How to Deal with Duplicate Listings?

Duplicate Google My Business (GMB) listings are a common issue that can dilute your local search performance, confuse potential customers, and negatively impact your online credibility. So, how can you identify and merge or remove these duplicate listings? Let’s go step-by-step.

Why are Duplicate Listings a Problem?

Before diving into solutions, it’s crucial to understand why duplicate listings are problematic. They can:

  • Create confusion for potential customers, leading them to the wrong location or calling an incorrect phone number.
  • Split your reviews over multiple pages, weakening the impact of each positive review.
  • Negatively affect your local search ranking as search engines may get confused about which listing to display.

Step 1: Conduct a Thorough Search

The first step is to identify whether duplicate listings exist. Use different combinations of your business name, address, and phone number to conduct searches both in Google Maps and Google Search.

Step 2: Claim the Duplicates

If you find duplicate listings that you didn’t create, you’ll need to claim them. Follow the Claim a Business process on Google’s support page to take ownership of the listing.

Step 3: Verify the Duplicate Listings

Before you can proceed with merging or deleting the duplicates, Google requires that you verify ownership. This usually involves receiving a postcard with a verification code.

Step 4: Decide Whether to Merge or Delete

If the duplicate has valuable reviews, you might want to merge the listings rather than deleting one. Merging listings consolidates reviews and strengthens your online presence.

To merge two verified listings:

  1. Log in to Google My Business.
  2. Choose one of your business locations to keep.
  3. Click on “Support” to contact Google My Business support.
  4. Request that they merge the two listings.

If one of the listings is inaccurate or outdated, it’s better to delete it.

Step 5: Monitor for New Duplicates

It’s possible for duplicates to reappear due to a variety of reasons like automated feeds from third-party vendors or user-generated content. Keep an eye out for duplicates and deal with them promptly.

Frequently Asked Questions About Duplicate Listings

  1. Can I merge listings with significantly different business names or addresses?
    • Generally, Google allows merges only for listings that have minor differences. Contact Google My Business Support for specific cases.
  2. What happens to the reviews after merging?
    • After merging, reviews from both listings are consolidated into a single listing, boosting your overall rating and review count.
  3. Will deleting a duplicate listing affect my search rankings?
    • Removing a duplicate should improve your local search ranking by eliminating confusion and consolidating your online presence.
  4. What if I don’t have access to the email associated with the duplicate listing?
    • You’ll need to claim the duplicate listing by following the regular verification process or get in touch with Google My Business Support for assistance.


Dealing with duplicate listings can be a complex task but it’s essential for maintaining an accurate and trustworthy online presence. By following these steps and staying vigilant, you can effectively manage duplicates

Why Are My Posts Getting Rejected?

Having your Google My Business (GMB) posts rejected can be frustrating and confusing, especially when you’re not sure what you’ve done wrong. Posts can be a vital part of your business’s online presence, driving customer engagement and ultimately, sales. Understanding why posts get rejected can help you navigate around potential pitfalls and make the most of your GMB listing.

What Could Lead to Post Rejection?

There are several reasons why your posts could be rejected by GMB:

  1. Inappropriate Content: Google has strict policies against content that is sexually suggestive, violent, discriminatory, or otherwise offensive.
  2. False or Misleading Information: Information that is intended to deceive or mislead the audience will not be approved.
  3. Irrelevant Keywords or Hashtags: Using irrelevant or excessive keywords can flag your post as spammy.
  4. External Links to Prohibited Content: Make sure the content you’re linking to complies with Google’s content policies.
  5. Copyright Violations: If the post includes copyrighted material that you don’t have the rights to use, it will likely be rejected.

How to Troubleshoot Rejected Posts

  1. Review Google’s Content Policies: Google has clear Content Policies for GMB posts. Make sure your posts adhere to these guidelines.
  2. Edit and Resubmit: If your post has been rejected, edit the content according to Google’s guidelines and resubmit for review.
  3. Contact Support: If you believe your post has been wrongly rejected, you can contact Google My Business Support for clarification and assistance.
  4. Check for Notifications: Google usually sends a notification explaining why a post was rejected. Make sure to read through it carefully for specific insights.
  5. Review Competitor Posts: Sometimes reviewing what competitors are successfully posting can give you ideas on how to adjust your own content.

Commonly Asked Questions About Rejected Posts

  1. How long does it take for a rejected post to be reviewed again?
    • Once you’ve edited and resubmitted the post, it typically takes up to 48 hours for Google to review it.
  2. Can repeated rejections lead to my GMB listing being suspended?
    • While one or two rejected posts won’t get your account suspended, repeated violations of Google’s policies could lead to your listing being temporarily or permanently suspended.
  3. Do I lose the analytics data for a rejected post?
    • Since the post was rejected, it won’t go live and therefore, there won’t be any analytics data associated with it.
  4. Can I appeal a post rejection?
    • Yes, if you believe your post was wrongly rejected, you can contact Google My Business Support to appeal the decision.


Navigating through post rejections can be challenging but understanding Google’s content policies and making sure your posts comply can go a long way. Not only will it save you time and effort, but it will also make your Google My Business listing more effective in reaching your audience and achieving your business goals.

Can’t Access the Business Account?

It’s a scenario no business owner wants to face: you try to log in to your Google My Business (GMB) account, and for some reason, you can’t get in. GMB is a critical tool for business operations, especially for local SEO, customer engagement, and online reviews. Being locked out can feel disastrous, but don’t panic—there are steps you can take to regain control.

Why Might This Happen?

  1. Forgotten Credentials: It’s possible you’ve forgotten your login details.
  2. Account Recovery Information is Outdated: If your recovery phone number or email is no longer active, it can be tough to regain access.
  3. Unauthorized Changes: Someone may have gained unauthorized access to the account and changed the login information.
  4. Account Suspension: Google may have suspended your account due to a violation of their terms of service.

Steps to Regain Access

  1. Account Recovery: Google provides an account recovery option that you should go through. You’ll need to answer questions to confirm it’s your account.
  2. Contact Previous Employees or Agencies: If someone else had control over your GMB account, they might still have the login details.
  3. Reach out to Google My Business Support: If you’re still unable to access your account, contacting GMB Support is a crucial step. They can guide you through the process of verifying your identity and regaining access.
  4. Legal Documentation: In extreme cases, you may need to provide legal documentation proving that you own the business to regain access.

Frequently Asked Questions About Account Access Issues

  1. What is the timeframe for account recovery?
    • This can vary, but usually, it takes 48-72 hours after you’ve submitted all required documentation or information.
  2. Can multiple users have access to one GMB account?
    • Yes, GMB allows you to add multiple users, and you can assign them different roles such as owner, manager, or communications manager.
  3. How do I prevent future account access issues?
    • Always keep your recovery information up to date and use strong, unique passwords. Two-factor authentication can also provide an extra layer of security.
  4. What if I never set up a GMB account for my business but it’s showing up on Google?
    • In this case, the listing might have been generated through other online information. You can claim this business listing through Google’s verification process.


While losing access to your GMB account can be highly stressful, it’s essential to remember that there are steps you can take to recover it. Quick action and following the right procedures can make a significant difference in resolving this issue effectively. Be proactive about your account security to reduce the chances of this happening in the future.

How to Handle Negative Reviews

Negative reviews can be a daunting challenge for any business owner. Whether it’s a one-star rating or a lengthy critique, it’s easy to take such feedback personally. However, with the right approach, you can turn these challenges into opportunities for both learning and customer engagement. In fact, a well-handled negative review can even work in your favor, as it shows potential customers that you are committed to resolving issues and providing top-notch service.

Why Do Negative Reviews Matter?

Negative reviews are often seen as reputation-damaging, but they serve a purpose. According to our blog post “Harnessing the Power of Reviews”, a blend of positive and negative reviews can actually make your business appear more authentic. Additionally, the way you respond to negative reviews offers a public display of your customer service abilities.

Key Steps to Handle Negative Reviews on Google My Business (GMB)

  1. Don’t Ignore Them: Ignoring negative reviews can actually be more damaging than the reviews themselves.
  2. Stay Calm and Assess: It’s easy to feel defensive, but taking a step back to objectively assess the feedback is crucial. Is the criticism legitimate? Could other customers have the same issue?
  3. Respond Professionally: Always maintain a professional tone when responding. Apologize for the experience the customer had, and ask for more details if necessary.
  4. Offer a Solution: Where applicable, offer a way to rectify the situation. This could be a refund, a free service next time, or any other suitable remedy.
  5. Take the Conversation Offline: It’s good to show that you’re willing to resolve issues, but some discussions are better had privately. Offer to continue the conversation via email or phone to come to a resolution.
  6. Learn and Adapt: Every review is a learning opportunity. Update your business practices based on legitimate criticism.

Frequently Asked Questions About Handling Negative Reviews

  1. Should I delete negative reviews?
    • No, deleting a review should be a last resort and can only be done if the review violates Google’s policies. Otherwise, it’s an opportunity for your business to showcase its customer service.
  2. Can I legally sue for a false negative review?
    • It depends on the jurisdiction and the specific circumstances, but legal action is usually a last resort and can often draw more negative attention to the situation.
  3. How soon should I respond to a negative review?
    • Ideally, as soon as possible. Quick responses show that you value customer feedback and are proactive about resolving issues.
  4. How can negative reviews affect my GMB ranking?
    • The number of reviews and the overall rating are ranking factors for GMB, but the importance of these metrics can vary. Consistently poor reviews may lower your visibility on Google.


Handling negative reviews appropriately is crucial for maintaining a positive online reputation. When managed correctly, negative reviews can even become a tool for demonstrating your commitment to excellent customer service. For more insights on leveraging reviews to your advantage, check out our comprehensive blog post, “Harnessing the Power of Reviews”.

Frequently Asked Questions – Troubleshooting GMB

Why is My GMB Listing Suspended?

A GMB listing could be suspended for various reasons, including but not limited to violating Google’s guidelines. This could involve incorrect information, fake reviews, or even inappropriate photos. It’s crucial to familiarize yourself with Google’s policies to prevent this.

What Do I Do if My Verification Code Isn’t Working?

If you’ve requested a verification code to confirm your business location and it’s not working, first double-check that you entered the code correctly. If the issue persists, you may have to request a new code.

How Do I Change My Business Information If I’ve Moved Locations?

Log into your GMB account, click on “Info,” and update your address. This change usually takes some time to reflect, and you may have to verify your new location.

Can I Customize My GMB URL?

Google does allow for a custom URL, but there are certain eligibility requirements. Typically, your business needs to be verified, and you need to have a minimum number of followers.

How Do I Report a Fake Review?

You can flag inappropriate reviews directly within GMB by navigating to the review and selecting the flag icon. However, it may take several days for Google to assess the situation and take action.

Can I Have Multiple GMB Listings for the Same Business?

Google generally discourages multiple listings for the same business to prevent spamming. Exceptions are made for businesses that have different services at the same location (e.g., a university with different departments).

How Do I Add Managers to My GMB Account?

In the GMB dashboard, you can navigate to the “Users” section where you’ll find an option to invite new users and assign them roles, including Manager, Site Manager, or Owner.

How Do I Make My Listing Stand Out More?

Use high-quality images, encourage satisfied customers to leave positive reviews, and make sure all your business information is complete and accurate. Regular updates and posts can also engage potential customers.

How Can I Analyze Traffic to My GMB Listing?

GMB provides an Insights tab that offers detailed analytics about how users found your listing, what actions they took, and other useful information.

Is GMB SEO Really Important?

Yes, GMB SEO is critical because your GMB listing often serves as the first impression potential customers have of your business. A well-optimized listing can improve your local search ranking and increase visibility.

What if I Can’t Verify My Business?

Google provides alternative verification methods if the postcard verification fails. You may verify via phone, email, or even instant verification if you’ve already verified your business’s website with Google Search Console.

Do I Really Need to Respond to Reviews?

Responding to reviews, both positive and negative, shows that you’re engaged with your customers. It can also provide additional information that could sway potential customers in your favor.

These are some of the most common queries businesses have while navigating through the complexities of Google My Business. As always, when in doubt, consult Google’s official guidelines and support channels for the most accurate and tailored advice.


Next Section: Staying Agile

As you overcome these common challenges, keep in mind that Google My Business is a dynamic platform that continually evolves. The key is to stay agile and adapt to its changing features, which we will cover in our next section, “Staying Agile: Adapting to GMB’s Evolving Features.”

Roger Lopez
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