Launching Email Ventures: Beginner’s Guide

Why is Starting Right Crucial in Email Marketing?

Initiating your venture into email marketing with the right steps is akin to setting a sturdy foundation for a building. A well-laid foundation will ensure your email marketing structure stands tall, enduring the challenges and reaping success. This chapter aims to guide you through the crucial initial steps, laying down a strong foundation for your email marketing journey.

What Are the Prerequisites for Email Marketing?

Venturing into the realm of email marketing requires a well-thought-out preparation. Like a seasoned traveler gathers necessary provisions before a journey, a budding email marketer too must equip themselves with certain prerequisites to ensure a successful expedition. Here’s a more detailed exploration of the prerequisites for email marketing:

  1. Understanding of Your Business Goals:
    • A clear vision of what you want to achieve with your email marketing campaigns is imperative. Whether it’s boosting sales, enhancing brand awareness, or nurturing a community, your business goals will shape your email marketing strategy. Take time to articulate these goals, ensuring they are in alignment with your overall business objectives.
  2. Knowledge of Your Target Audience:
    • A comprehensive understanding of your target audience is the cornerstone of effective email marketing. Delve into demographics, psychographics, and behavioral patterns of your audience. Utilize tools and analytics to gather data, conduct surveys, and engage in social listening to glean insights into your audience’s preferences and behaviors.
  3. A Reliable Email Marketing Platform:
    • The platform you choose will be your primary tool in executing email campaigns. Look for platforms that offer robust features like automation, segmentation, analytics, and ease of use. The right platform should align with your budget, be user-friendly, and provide ample support and training resources to help you navigate the email marketing waters effectively.
  4. Basic Design and Writing Skills:
    • Engaging your audience requires well-crafted messages and visually appealing designs. Brushing up on basic design principles and honing your writing skills will go a long way in creating compelling email content. You don’t need to be an expert, but a basic understanding will significantly enhance the effectiveness of your campaigns.
  5. Content Strategy:
    • A well-defined content strategy is crucial for delivering valuable and relevant content to your audience. Plan your content calendar, decide on the types of emails you will send, and ensure that the content aligns with your brand and serves the interests and needs of your audience.
  6. Legal Compliance Knowledge:
    • Email marketing is governed by several laws and regulations like the CAN-SPAM Act, GDPR, etc. A basic understanding of these legal frameworks and compliance requirements is crucial to ensure your email marketing practices are lawful and ethical.
  7. Technical Proficiency:
    • While modern email marketing platforms are designed for ease of use, a certain degree of technical proficiency is beneficial. Understanding basic HTML, tracking, and analytics will equip you with the ability to troubleshoot issues, analyze performance, and optimize your campaigns.
  8. A Growth Mindset:
    • Lastly, a growth mindset is indispensable. Email marketing is a realm of continuous learning and optimization. Being open to testing, learning from failures, and adapting to new technologies and best practices will propel your email marketing endeavors forward.

These prerequisites act as the compass and map for your email marketing journey, providing the guidance and tools necessary to navigate through challenges and towards success. As you step into the realm of email marketing, having these essentials in place will ensure a well-prepared start, setting the stage for the exciting journey ahead.

How to Set Clear Objectives for Your Email Marketing?

Embarking on the email marketing journey without clear objectives is akin to sailing without a compass. Objectives guide your strategy, providing a clear direction and a benchmark against which to measure success. Here’s a more nuanced exploration of setting clear objectives for your email marketing venture:

  1. Align with Business Goals:
    • Your email marketing objectives should be a direct reflection of your broader business goals. If your business goal is to increase sales, an email marketing objective could be to boost the conversion rate through email campaigns. Similarly, if brand awareness is the goal, increasing the open and click-through rates could be your email marketing objectives. This alignment ensures that every email sent contributes to advancing your business forward.
  2. Adopt SMART Criteria:
    • Objectives framed using the SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) criteria provide a clear, actionable path. It not only makes the objectives clear and understandable but also makes the measurement of progress towards these objectives straightforward.
  3. Regular Review and Adjustment:
    • The digital landscape is ever-evolving, and so should your objectives. Regular reviews of your email marketing objectives in light of performance data and changing market conditions ensure that your strategy remains relevant and effective. Adjust objectives as necessary to stay aligned with your business goals and the dynamic digital marketing environment.
  4. Benchmarking:
    • Understanding industry benchmarks helps in setting realistic and achievable objectives. Benchmarking gives a relative measure of where your email marketing performance stands in comparison to industry standards, thus providing insight into areas of improvement.
  5. Utilize Analytics:
    • Leveraging analytics is crucial for setting and evaluating objectives. Analytics provide the data necessary to understand your current performance, identify areas of improvement, and measure progress towards your objectives.
  6. Consult with Stakeholders:
    • Engaging stakeholders in the objective-setting process ensures alignment across different functions and levels of the organization. It also brings diverse perspectives that can enrich the objective-setting process.
  7. Document Your Objectives:
    • Documenting your objectives, along with the rationale behind them, creates a reference point. It fosters clarity, alignment, and accountability, making it clear what you are aiming to achieve with your email marketing efforts.
  8. Educate Your Team:
    • Ensure that everyone involved in email marketing is aware of and understands the objectives. This shared understanding fosters a cohesive approach towards achieving the objectives.
  9. Establish Key Performance Indicators (KPIs):
    • Determine the key performance indicators that will measure the success of your email marketing objectives. Whether it’s open rates, click-through rates, or conversions, having clear KPIs provides a focused measurement framework.
  10. Be Prepared to Adapt:
    • In the dynamic digital marketing realm, being prepared to adapt your objectives in response to new technologies, market trends, and performance data is crucial. A flexible approach towards your objectives can lead to more effective and relevant email marketing strategies.

By setting clear, well-thought-out objectives for your email marketing, you are laying down a clear path towards achieving your business goals. This exercise in clarity not only provides direction but also sets the stage for measuring success, continuously optimizing your

How to Understand Your Audience Better?

Understanding your audience is akin to having a compass in the realm of email marketing. It guides your strategies, ensuring your messages resonate and drive action. Here’s an extended elucidation on how to delve deeper into understanding your audience:

  1. Create Buyer Personas:
    • Crafting detailed buyer personas is the first step towards understanding your audience. These semi-fictional representations of your ideal customers should encompass demographics, psychographics, behavioral tendencies, and their challenges and goals. Revisit and refine these personas as you gather more data about your audience.
  2. Survey Your Audience:
    • Direct feedback is invaluable. Conduct surveys to ascertain your audience’s preferences, pain points, and expectations. Utilize email, social media, or your website to solicit feedback, and consider offering incentives to encourage participation.
  3. Analyze Past Interactions:
    • Historical data is a treasure trove of insights. Analyze past interactions across email, social media, and your website to discern behavioral patterns and preferences. Look at metrics like open rates, click-through rates, and engagement rates to understand what resonates with your audience.
  4. Leverage Analytics:
    • Make use of analytics tools to glean insights into your audience’s behavior. Monitor how they interact with your emails and website, and use this data to refine your understanding and strategies.
  5. Social Listening:
    • Engage in social listening to gauge the public sentiment around your brand and industry. Monitoring social media platforms, forums, and review sites can provide a clearer picture of your audience’s needs and opinions.
  6. Competitor Analysis:
    • Look at how your competitors interact with a similar audience. Analyze their messaging, offers, and engagement strategies to gather insights that can help in understanding your audience better.
  7. Segment Your Audience:
    • Segmenting your audience based on various criteria like demographics, behavior, and engagement levels can provide a deeper understanding. It allows for more targeted communication, which in turn yields better insights into different audience segments.
  8. Test and Learn:
    • Adopt a test-and-learn approach by running A/B tests on your email campaigns. Testing different elements like subject lines, content, and sending times can provide valuable insights into your audience’s preferences.
  9. Join Online Communities:
    • Participate in online communities and forums where your target audience hangs out. Engage in discussions, answer questions, and observe the common issues and topics that arise.
  10. Conduct Keyword Research:
    • Perform keyword research to understand the terms and topics your audience is searching for. This can provide insights into their needs, concerns, and interests.
  11. Engage Directly:
    • Engage directly with your audience through social media, webinars, and community events. Direct interactions can offer a wealth of insights and foster a deeper understanding of your audience.
  12. Monitor Industry Trends:
    • Stay updated on industry trends and how they affect your audience’s behavior and preferences. This broader understanding will inform your email marketing strategies and help in better aligning them with your audience’s interests.

By employing a mix of these strategies, you’ll build a comprehensive understanding of your audience. This understanding is the linchpin of effective email marketing, ensuring that your messages hit the mark, engage your audience, and drive them towards the desired actions. With a solid grasp of your audience’s needs and behaviors, you’re well-equipped to craft email marketing strategies that resonate and deliver results.

What to Look for in an Email Marketing Platform?

Choosing the right email marketing platform is akin to selecting a reliable companion for a long journey. The right platform not only makes the journey smoother but also empowers you to overcome challenges along the way. Here’s an enriched exploration of the considerations to bear in mind while selecting an email marketing platform:

  1. Ease of Use:
    • A user-friendly interface is crucial for efficient navigation and utilization of the platform. Look for platforms that offer intuitive navigation, clear instructions, and a clutter-free design to ensure a smooth user experience.
  2. Features:
    • Automation: Look for platforms that offer robust automation features to save time and enhance efficiency. Automation allows for scheduled emails, automated responses, and the creation of email sequences based on triggers.
    • Segmentation: Segmentation features are essential for personalizing your email campaigns and targeting different segments of your audience effectively.
    • Analytics: A robust analytics suite is crucial for tracking and measuring the performance of your email campaigns.
    • Template Availability: Access to a variety of templates can aid in creating visually appealing emails with ease.
    • A/B Testing: This feature is vital for testing different variables in your emails to find what resonates best with your audience.
    • Integration Capabilities: Ensure the platform can integrate with other tools and systems you use, like CRM systems, social media, or website analytics tools.
  3. Cost:
    • The pricing should align with your budget while meeting your essential needs. Look for platforms that offer scalable pricing plans that can grow with your business.
  4. Support and Training:
    • Customer Support: Reliable customer support is crucial for addressing issues and queries. Check the availability and responsiveness of the support team.
    • Training Resources: Look for platforms that provide ample training resources like tutorials, webinars, and documentation to help you understand and use the platform effectively.
    • Community: A strong community can be a great resource for learning and getting help when you need it.
  5. Scalability:
    • Choose a platform that can scale with your business as it grows. Look for platforms that can handle an increasing volume of emails and contacts without compromising on performance.
  6. Compliance and Security:
    • Ensure the platform complies with legal and regulatory standards like GDPR and CAN-SPAM. Additionally, check the security measures in place to protect your data.
  7. Deliverability:
    • A high deliverability rate is crucial for ensuring your emails reach your audience’s inbox and not the spam folder. Look for platforms with a strong reputation for deliverability.
  8. Customization:
    • The ability to customize emails and forms, as per your brand guidelines, is essential for maintaining brand consistency across all communications.
  9. Reviews and Testimonials:
    • Look for reviews and testimonials from other users, especially those in your industry, to get a sense of the platform’s performance and suitability for your needs.
  10. Trial Period:
    • Platforms offering a trial period or a demo allow you to test the waters before committing. Use this opportunity to explore the features and gauge the platform’s ease of use.
  11. Future Roadmap:
    • Understanding the future roadmap of the platform can give insights into whether the platform is evolving in alignment with your long-term needs.

Investing time in selecting the right email marketing platform is a worthwhile endeavor. The right platform not only empowers you to execute your email marketing strategies effectively but also provides the tools for continuous optimization and learning. With a reliable and feature-rich email marketing platform by your side, you are well-equipped to explore the vast potential of email marketing and steer your campaigns towards success.

here are some of the top email marketing platforms ideal for small businesses:

  1. Omnisend:
    • Omnisend is appreciated for its advanced automation features including abandon cart reminders, which are essential for e-commerce businesses​1​.
  2. Constant Contact:
    • This platform is often recommended for small businesses due to its ease of use and comprehensive feature set, making it a strong choice for those new to email marketing​2​​3​​4​.
  3. Mailchimp:
    • Known for its marketing features tailored towards e-commerce, Mailchimp also offers an easy-to-use platform with a variety of templates and automation options​5​​4​.
  4. Sendinblue (Now Brevo):
    • Renamed to Brevo, this platform is noted for its email and SMS marketing capabilities, offering a well-rounded solution for small businesses looking to engage their audience through multiple channels​3​​6​.
  5. HubSpot:
    • HubSpot’s email marketing platform is part of an all-in-one solution that also includes CRM and other marketing tools, making it a comprehensive choice for growing businesses​3​.
  6. iContact:
    • iContact is another platform recommended for small businesses, particularly for its ease of use and customer support​4​.
  7. AWeber:
    • AWeber is known for its straightforward interface and robust email marketing tools, catering well to small business needs​4​.
  8. ExactTarget:
    • Although not as frequently mentioned as others, ExactTarget is also listed among top email marketing platforms for small businesses, hinting at a reliable option​4​.

These platforms are recognized for their user-friendly interfaces, robust feature sets, and a range of pricing options suitable for small businesses with different needs.

Omnisend is a robust email marketing platform tailored primarily for e-commerce businesses, providing a plethora of features to enhance your email marketing campaigns. Here’s a comprehensive review based on various aspects and features of Omnisend:

  1. Ease of Use:
    • Omnisend is known for its intuitive, user-friendly interface making it accessible for marketers of all levels. The platform offers a no-code automation editor with drag-and-drop functionality, which facilitates the easy creation of custom automated campaigns​1​.
  2. Automation Capabilities:
    • The platform prides itself on its premium automation capabilities. It not only allows for efficient email marketing automation but also extends its automation features to other marketing channels like SMS and push notifications​2​​3​.
  3. Multichannel Marketing:
    • Omnisend supports marketing across several channels such as email, SMS, and push notifications, enabling a seamless multichannel marketing experience​3​​1​.
  4. Templates and Editing:
    • With a drag-and-drop email template builder, Omnisend makes it simple to create aesthetically pleasing emails. There are also pre-built templates available, which can be a timesaver​4​​3​.
  5. Segmentation:
    • The platform provides opportunities for sophisticated segmentation, allowing for more personalized and targeted email campaigns​3​.
  6. Integration:
    • Omnisend facilitates easy integration with popular e-commerce platforms like Shopify, WooCommerce, and Magento, which is a huge plus for e-commerce businesses​3​.
  7. Pricing:
    • While the exact pricing details may need to be checked on the official website, users find Omnisend to be a better alternative to higher-priced software, indicating a competitive pricing structure​5​.
  8. Support and Migration:
    • The platform provides easy software migration, alleviating concerns about data loss during the transition to Omnisend​6​.
  9. User Recommendations:
    • Users particularly in the e-commerce space highly recommend Omnisend. They find it to be a superior alternative to other platforms they have used before, such as Klaviyo​5​.
  10. Comparisons and Alternatives:
    • When compared to alternatives like Mailmodo, Omnisend holds its ground, especially due to its robust marketing automation features and ease of use​4​.

In conclusion, Omnisend emerges as a highly recommended email marketing platform for e-commerce businesses, thanks to its user-friendly interface, robust automation features, multichannel marketing capabilities, and competitive pricing. The easy integration with popular e-commerce platforms and the support for smooth migration further accentuate its appeal to small business owners venturing into email marketing.

Constant Contact is a seasoned player in the email marketing domain, well-regarded for its ease of use and beginner-friendly features. Here’s a detailed review based on various aspects:

  1. Ease of Use:
    • The platform shines with its user-friendly interface, making it straightforward for users to design email campaigns even with no prior experience. The large library of email templates and newsletters can be quickly customized to suit different needs, which is a significant advantage for beginners​1​.
  2. Email Template Editor:
    • It provides a modern email template editor that aids in creating visually appealing emails. This feature is crucial for making a positive first impression and engaging the audience effectively​2​.
  3. Multichannel Marketing:
    • Besides email marketing, Constant Contact expands its utility by offering social media management tools, a feature that can be quite handy in today’s multi-platform digital landscape​3​.
  4. Customer Relationship Management (CRM):
    • The built-in CRM system is a notable feature that helps in managing contacts and analyzing customer interactions, which in turn can help in refining marketing strategies​4​.
  5. Analytics:
    • Constant Contact provides easy-to-understand performance insights and analytics, allowing users to measure the effectiveness of their email campaigns and make data-driven decisions​5​.
  6. Pricing:
    • The pricing starts at $12 per month for up to 500 contacts, which isn’t the cheapest but is considered reasonable. However, the cost escalates with the growth of the contact list, which can be a downside for businesses with large contact lists or those planning to expand their contact base significantly​6​​7​.
  7. Support:
    • A unique advantage of Constant Contact is its excellent phone support, which is a rarity in this domain. The platform also offers a lengthy 60-day free trial, allowing ample time for users to familiarize themselves with the platform and ascertain if it meets their needs​8​.
  8. Customization and Email Sends:
    • On the flip side, the platform has limited customizations, and the email templates may appear dated to some users. Additionally, it does not offer unlimited email sends, which could be a limitation for some businesses​9​.
  9. Integration:
    • The platform boasts thousands of integrations making it a versatile choice for many small businesses. This level of integration can save time and streamline marketing operations​10​.
  10. Reputation:
    • Being one of the oldest and most popular email marketing platforms, Constant Contact has built a solid reputation over the years. It’s particularly favored by small to medium-sized businesses due to its ease of use and supportive customer service​11​.
  11. Comparison to Alternatives:
    • While Constant Contact holds its ground as a reputable email marketing platform, when compared to newer or more feature-rich platforms like Omnisend, it might lack in certain areas like automation capabilities.

In conclusion, Constant Contact is a reliable choice for small to medium-sized businesses venturing into email marketing. Its user-friendly interface, supportive customer service, and reasonable pricing for small contact lists make it a viable option. However, businesses with larger contact lists or those seeking more advanced automation features might want to explore other platforms.

MailChimp is a robust email marketing platform that has been a staple in the industry for years. Here’s a comprehensive review based on various aspects as per the traits recommended earlier:

General Overview:

MailChimp is heralded for its well-rounded marketing platform, notably strong in email marketing features, and is a top pick for businesses seeking assistance with email, social media, digital ads, content, and direct mail marketing efforts. It caters to both small and large businesses with a variety of plan options​1​. It’s known for its ease of use, an array of features, and offers both free and paid plans. However, its subscription plans can be relatively expensive compared to similar tools​2​.


  • Email Marketing: MailChimp provides customizable email templates with drag-and-drop features, A/B testing for subject lines, content, and design, as well as pre-built customer journeys and personalization available at Standard and Premium plan levels​3​.
  • Content Creation: It allows for customizable landing pages and forms with content recommendations available at higher plan levels​4​.
  • Social Media Posts: You can create, publish, and manage posts on Facebook, Instagram, and Twitter at all plan levels, with scheduling options available in higher-tier plans​5​.
  • CRM Features: The platform provides pop-up and sign-up forms to collect contact info, along with CRM tools, contact profiles, and basic segmentation available with all plans, advancing to more segmentation options with higher-tier plans​6​.


MailChimp offers a free plan with limited features for up to 500 contacts. The paid plans start at $13/month (Essentials), $20/month (Standard), and $350/month (Premium) for up to 10,000 contacts, with the price increasing based on the number of contacts​7​.


  1. Free plan option with decent features.
  2. Ability to switch plans or cancel at any time.
  3. Assisted onboarding for paid plans.
  4. A/B testing for emails.
  5. Customer journey email builder.
  6. Social posting tools available in all plans.
  7. 24/7 email and chat support for paid plans​8​.


  1. Text marketing requires external integration.
  2. Accounts can be canceled at any time, but without any reimbursement or refund​9​.

Customer Support:

MailChimp provides 24/7 email and chat support for paid plans and phone support for the Premium plan. Additionally, it has resources such as guides, videos, and webinars available through a help center​10​.

User Experience:

Users find MailChimp to be a good tool, especially for English-speaking users due to its ease of use and feature range. The platform also scores high on simplicity and overall focus on quality, making it straightforward for new users getting started with email marketing​2​​11​.


MailChimp supports over 300 app integrations, which can be particularly beneficial for businesses looking to connect their email marketing with other software tools they use​12​.


  • Overall: 4.4/5
  • Features: 4.5/5
  • Pricing: 4.0/5
  • Ease of Use: The ratings indicate that it’s user-friendly and simple to set up and use​13​​11​.


MailChimp is a strong contender in the email marketing space, especially for small to medium-sized businesses. Its ease of use, feature-rich platform, and various pricing options make it a flexible choice for different business needs. While its subscription plans can get pricey, the value offered, especially in terms of email marketing, is substantial. The cons are minimal and mostly manageable, making MailChimp a reliable option for businesses venturing into email marketing or looking to streamline their existing email marketing efforts.

Here’s a comprehensive review of Sendingblue, now rebranded as Brevo, based on various factors and features essential for email marketing:

1. Ease of Use:

Brevo maintains a user-friendly interface, with a drag-and-drop email editor that’s easy to navigate. The simplicity of the platform makes it suitable for beginners, although some users have noted a slight clunkiness in the landing page builder which could be tiresome for experienced users​1​​2​.

2. Email Marketing Features:

Brevo offers a rich suite of email marketing tools including customizable email templates, transactional emails, and SMS & WhatsApp campaigns. Their marketing automation is highlighted, allowing for user segmentation and behavioral email targeting. This enables businesses to tailor their messaging and campaigns to different segments of their audience, enhancing engagement and conversions​3​​4​.

3. Marketing Automation:

With Brevo, you can leverage marketing automation to streamline your email marketing campaigns. The platform offers a variety of automation features like user segmentation and behavioral email targeting, which are pivotal for enhancing engagement and achieving better conversion rates​5​​6​.

4. Pricing:

Brevo provides a range of pricing options to cater to different business needs and sizes. The pricing starts with a Free plan that allows up to 300 email campaigns per day. They also offer a Starter plan at $25 per month for 20,000 monthly marketing emails and a Business plan at $65 per month for more advanced features. For enterprise-level needs, they have a custom-priced Brevo Plus Plan​7​.

5. Landing Pages:

The platform has a landing page builder, but it’s only available in the Business plan. Users can create a landing page from scratch or choose from over 60 pre-made templates. However, the builder can be slightly clunky at times, and there’s a lack of variety in third-party integrations​8​.

6. Reporting & Analytics:

Brevo’s analytics tools are basic in lower-tiered plans. They provide a simple dashboard for tracking email metrics like opens, clicks, and bounces. For more advanced reporting tools, an upgrade to the Business plan is necessary​9​.

7. Email Deliverability:

Email deliverability with Brevo has room for improvement according to some tests. Deliverability is a critical factor as it impacts whether your emails reach your recipients’ inboxes​10​.

8. Integrations:

The platform integrates with various e-commerce platforms, sales CRM tools, lead generation tools, and more. However, the number of integrations is somewhat limited, with only 63 plugins available. Some notable integrations include Shopify, WooCommerce, WordPress, Google Analytics, Salesforce, and Facebook Messenger​11​.

9. Customer Support:

Customer support is available via email in the Starter plan, but phone support requires an upgrade to the Business plan. While there’s a help center with tutorials and articles, the absence of live chat support has been a point of dissatisfaction among some users​12​.

10. Additional Features and Packages:

Apart from core email marketing features, Brevo offers additional packages like a chat widget tool, a sales platform with a free contact management system (CRM), and transactional emails with varying pricing based on usage​13​.


Brevo, formerly Sendingblue, offers a substantial set of features that can cater to both beginners and more seasoned marketing professionals. While it has robust marketing automation tools and a variety of pricing plans to suit different needs, areas like email deliverability, advanced analytics, and a more comprehensive integration ecosystem could see improvement. Its pricing is competitive, and the platform’s ease of use makes it a viable option for small to medium-sized businesses venturing into email marketing.

Transition to the next section:

Having garnered a deeper understanding of what entails getting started with email marketing, the subsequent chapter, “Chapter 2: Building Your Email List,” will delve into one of the most crucial aspects of email marketing – cultivating and managing a robust email list. As we transition, you’ll learn about strategies to grow your email list, maintain its health, and ensure it remains a valuable asset in your email marketing endeavors.

HubSpot is a well-regarded platform in the realm of email marketing and beyond, offering a comprehensive set of tools to aid businesses in their marketing endeavors. Here’s a thorough review based on the criteria you provided earlier:

Ease of Use:

HubSpot is known for its intuitive interface, allowing users to quickly acclimate and start working on their marketing campaigns. The platform continuously evolves by adding features and updating its application to stay in tune with the industry standards​1​.


HubSpot is laden with features essential for email marketing and other facets of digital marketing. It provides:

  • Professional landing page design
  • Website building and management
  • Content strategy support with SEO
  • Customer analytics tracking
  • Lead management and analytics
  • A/B testing
  • Marketing automation

Additionally, the platform extends its functionality to live chat and chatbot features, smart content to tailor campaigns to your customers, in-depth social media marketing options, and fantastic templates for websites, emails, and landing pages​2​.


HubSpot offers a free plan to get you started, which includes a range of capabilities such as email marketing features, list segmentation, live chat, conversational bots, and mobile optimization. This free plan also includes access to HubSpot CRM tools like contact management, company insights, integrations, and more. If you’re looking to access more advanced features like email automation, landing page design, and SEO for your content strategy, you would need to upgrade. The pricing starts at $50 per month for the “Starter” package. However, the leap to the “Professional” tier is quite substantial, priced at around $800 per month, which might be steep for smaller businesses​3​.

Customer Support:

HubSpot doesn’t just provide the tools needed for better marketing; it also focuses on offering an incredible education to make you a better marketing expert. There are numerous free resources on HubSpot’s website intended for this purpose​4​.


HubSpot integrates seamlessly with a wide array of tools, aiding in managing marketing funnels and third-party tool integrations efficiently​1​​5​.


While the sources didn’t specifically discuss email deliverability, HubSpot’s extensive features like segmentation options, A/B testing, and analytics likely contribute to optimizing email deliverability by enabling targeted and data-driven email marketing strategies​6​.

Analytics and Reporting:

Excellent A/B testing and analytics are among the pros of using HubSpot, assisting in analyzing the performance of your email marketing campaigns and making data-driven decisions​7​.

Overall Value:

HubSpot is a powerful tool, especially for those who are just finding their footing in email marketing, given the breadth of features and the free option to start. However, the cost might escalate significantly if you require more advanced features​8​​9​.

In conclusion, HubSpot is a robust and user-friendly platform suitable for both beginners and seasoned marketers, offering a broad spectrum of features to address various marketing needs. The pricing structure may be a consideration depending on the scale of your requirements and the budget at your disposal.

Here’s a thorough review of iContact based on the criteria provided earlier:

Ease of Use:

iContact is often recommended for companies just starting out online due to its ease of use. It enables users to create, send, and track messages with ease and efficiency, making it a user-friendly platform for beginners and other users who may not have advanced technical skills​1​.


iContact provides a variety of features necessary for effective email marketing campaigns including:

  • Drag & Drop Editor which requires no HTML knowledge but can be used in conjunction with their Drag & Drop email designer
  • A/B Split Testing to optimize email campaigns​2​.


The exact pricing details were not mentioned in the quoted sources, but it is mentioned that iContact is an inexpensive solution, and it offers a free version for beginners, which suggests a tiered pricing model that accommodates different user needs and budget constraints​1​.

Customer Support:

The sources did not provide detailed information regarding customer support.


iContact integrates with Facebook and Twitter, which can be beneficial for businesses looking to coordinate their email marketing efforts with their social media presence​2​.


Deliverability information was not provided in the quoted sources.

Analytics and Reporting:

The sources did not provide detailed information regarding analytics and reporting.

Overall Value:

iContact is seen as a recommended email marketing tool especially for companies just starting out online, which suggests it provides good value, especially for small to medium-sized businesses​1​.

In conclusion, iContact seems to be a user-friendly and feature-rich email marketing platform that’s particularly suitable for beginners or small to medium-sized businesses. The integration with social media platforms and the availability of a free version make it an attractive option for businesses on a budget or those just starting out with email marketing.

Here’s a thorough review of AWeber based on the traits recommended earlier:

Ease of Use:

AWeber is often favored due to its user-friendly interface and features. It’s suitable for both beginners and experienced users. The platform has a straightforward dashboard and offers various tools that simplify the email marketing process, making it easy to create, send, and track email campaigns​1​.


AWeber is packed with features essential for effective email marketing campaigns. Some of these features include:

  • Email Marketing Automation: Automate email sending and manage campaigns efficiently.
  • A/B Split Testing: Optimize email campaigns by testing different variables.
  • Email Web Analytics: Track clicks and engagement to analyze the performance of campaigns.
  • Smart Email Designer: Create ready-to-send email templates by gathering logos, images, brand colors, and text from websites and social media channels.
  • Mobile Applications: Three different mobile applications for Android and iOS for stats, lead capture on the go, and email curation​2​.


AWeber offers a variety of pricing options based on the number of subscribers. Here’s a breakdown:

  • Free Plan: For up to 500 subscribers with limited features and a cap of 3,000 emails per month.
  • $19.99 per month: For 500 subscribers with unlimited emails.
  • $29.99 per month: For 2,500 subscribers with unlimited emails.
  • $49.99 per month: For 5,000 subscribers with unlimited emails.
  • And so on, with the price increasing based on the number of subscribers. Annual discounts are also available​3​.

Customer Support:

Detailed information on customer support was not provided in the sources, so it’s advisable to check AWeber’s official website for this information.


Integration information was not provided in the sources, so it’s advisable to check AWeber’s official website for this information.


AWeber has updated its deliverability section as of December 14, 2022, indicating a focus on ensuring emails reach the inbox. However, specific deliverability rates or further details were not provided​4​.

Analytics and Reporting:

AWeber offers Email Web Analytics, allowing users to track clicks and engagement to analyze the performance of campaigns​5​.

Overall Value:

AWeber is often seen as a favorite email marketing platform due to its ease of use, feature set, and pricing structure that accommodates both small and growing businesses. With its long history in the email marketing business, AWeber has a solid reputation and offers a balanced solution for email marketing needs​1​​6​.

Here’s a thorough review of Exact Target based on the criteria provided earlier:

Ease of Use:

Exact Target, now a part of Salesforce, is known for its user-friendly interface which allows businesses to send more targeted and relevant emails. The integration with Salesforce’s data has been particularly beneficial for users, enhancing their marketing campaigns by enabling better engagement through various media such as mobile phones and social media​1​.


  • Integration with Salesforce: Allows for better data management and targeted marketing campaigns.
  • Multi-Channel Engagement: Helps in connecting with customers better by leveraging multiple channels for communication​2​.


Pricing information was not readily available in the provided resources. It’s advisable to check the official website of Salesforce for the most accurate pricing information regarding Exact Target.

Customer Support:

Customer support information was not provided in the sources, so it’s advisable to check the official website of Salesforce for this information.


The primary integration highlighted is with Salesforce, allowing for enhanced data management and targeted marketing campaigns​3​.


Deliverability information was not provided in the sources, so it’s advisable to check the official website of Salesforce for this information.

Analytics and Reporting:

Analytics and reporting information was not provided in the sources, so it’s advisable to check the official website of Salesforce for this information.

Overall Value:

Exact Target is seen as a valuable tool for businesses looking to enhance their email marketing campaigns, especially with the Salesforce integration which allows for better targeting and customer engagement across multiple channels​2​.

In conclusion, Exact Target, bolstered by its integration with Salesforce, appears to be a robust platform for businesses aiming to optimize their email marketing campaigns through better data management and multi-channel engagement. For more detailed information on pricing, customer support, deliverability, and analytics, it’s recommended to check the official website of Salesforce.

Below is a comparative table of the mentioned email marketing platforms based on various criteria. Note that some information might not be available or up-to-date, and it’s advisable to check the official websites of these platforms for the most accurate information:

CriteriaBrevo (Sendingblue)HubSpotiContactAWeberExact Target
Ease of UseUser-friendlyIntuitiveUser-friendlyUser-friendlyUser-friendly
Key FeaturesMarketing Automation, Email Templates, SMS & WhatsApp CampaignsEmail Marketing Automation, A/B Testing, Email Web AnalyticsDrag & Drop Editor, A/B Split TestingEmail Marketing Automation, A/B Split Testing, Email Web AnalyticsIntegration with Salesforce, Multi-Channel Engagement
Pricing StructureTiered (Free to Custom)Tiered (Free to $800/month for Professional)Tiered (Inexpensive, Free Version Available)Tiered (Free to $49.99/month for 5,000 subscribers)Not Available (Check Salesforce)
Customer SupportEmail (Starter Plan), Phone (Business Plan)Not AvailableNot AvailableNot AvailableNot Available
Integration63 Plugins, including Shopify, WooCommerce, WordPressWide Array of IntegrationsFacebook, TwitterNot AvailableSalesforce
Email DeliverabilityRoom for ImprovementLikely Optimized (via features)Not AvailableNot AvailableNot Available
Analytics & ReportingBasic in Lower PlansExcellent A/B testing and analyticsNot AvailableEmail Web AnalyticsNot Available
Overall ValueGood for SMEsGood for Beginners and Growing BusinessesGood for SMEsGood for SMEs and Growing BusinessesEnhances Targeted Marketing via Salesforce Integration

This table provides a broad overview, comparing the email marketing platforms on ease of use, features, pricing, customer support, integration, deliverability, analytics, and overall value. Each platform has its strengths and is designed to meet different business needs. It’s important to consider your specific marketing goals, budget, and technical expertise when choosing the right platform for your business.

FAQ – Launching Email Ventures: Beginner’s Guide

What is Email Marketing and why is it important?

Email marketing is a digital marketing strategy based on sending emails to prospects and customers. It’s crucial because it’s an affordable way to engage with your audience, promote your brand, and increase sales. Learn more about its importance here.

How do I start with Email Marketing?

Starting with email marketing involves several steps:
Select an Email Marketing Platform: Platforms like HubSpot or Mailchimp are popular choices.
Build Your Email List: Collect email addresses from interested parties, ensuring you have their permission.
Create Engaging Content: Craft emails that will engage your audience.
Measure Your Success: Utilize analytics to measure the effectiveness of your campaigns.

What are the legal considerations for Email Marketing?

Understanding the legal landscape is crucial. Familiarize yourself with laws like the CAN-SPAM Act in the US, or GDPR in Europe. Further details can be found here.

How do I build an Email List?

Building an email list requires time and a strategic approach:
Offer Value: Provide something valuable in exchange for their email address.
Utilize Your Website: Add a signup form on your website.
Leverage Social Media: Promote your email signup form on social media. Read more on building an email list here.

How can I ensure my emails don’t end up in the spam folder?

Ensuring your emails reach the inbox involves:
Avoiding Spammy Language: Words like “buy now” can trigger spam filters.
Maintaining a Good Sending Reputation: Ensure you’re sending to engaged, opted-in subscribers.
Testing Your Emails: Use tools to check your spam score before sending. Check out more tips here.

What are the best practices for Email Marketing?

Some best practices include:
Personalizing Your Emails: Tailor your messages to each recipient.
Segmenting Your Audience: Send relevant content to different segments of your audience.
Analyzing and Optimizing: Continuously analyze the results and optimize your campaigns. Find more best practices here.

What metrics should I track in Email Marketing?

Key metrics to track include open rates, click-through rates, unsubscribe rates, and conversion rates. Learn more about email marketing metrics here.

These FAQs should serve as a solid foundation for anyone looking to venture into email marketing, providing a stepping stone to deeper understanding and more advanced strategies in the field.

Now that you have a sturdy foundation in place, it’s time to build upon it. The next chapter, Chapter 2: Building Your Email List, will guide you through the process of creating and maintaining a healthy email list – a critical asset for your email marketing success. So, let’s march ahead and explore how you can grow a thriving community of engaged subscribers, ready to interact and engage with your brand.

Roger Lopez
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