In the expansive world of ecommerce growth, data visualization is your beacon. A custom dashboard in Google Analytics serves as your canvas to paint a clear picture of your preferred metrics, steering your decision-making process. But how can you craft this dashboard to reveal the insights you seek? Join us as we explore the art of creating a custom dashboard that empowers your ecommerce journey with data-driven precision.

Unveiling the Power of Custom Dashboards

Question: What is a Custom Dashboard in Google Analytics?

A custom dashboard is a personalized interface within Google Analytics that compiles essential data and metrics to offer a comprehensive overview of your website’s performance.

Question: Why is a Custom Dashboard Important for Ecommerce Growth?

A custom dashboard allows you to focus on the metrics that matter most to your ecommerce strategy, enabling informed decisions that foster growth.

Building Your Custom Dashboard

Question: Can I Create a Custom Dashboard in Google Analytics?

Absolutely! Google Analytics provides the tools to create and customize your own dashboard.

Question: How Can I Set Up a Custom Dashboard in Google Analytics?

  1. Access Dashboards: Navigate to your Google Analytics account and click on “Customization,” followed by “Dashboards.”
  2. Create a New Dashboard: Select “Create” to start building your custom dashboard.
  3. Choose Widgets: Add widgets that display the metrics you want to visualize, such as sessions, conversion rate, or revenue.

Frequently Asked Questions

Q1: Can I create multiple custom dashboards for different purposes? Yes, you can create multiple dashboards tailored to specific metrics or goals.

Q2: Can I customize the appearance of my custom dashboard? Absolutely, Google Analytics allows you to arrange and format widgets to suit your preference.

Q3: Can I share my custom dashboard with others? Indeed, you can share your custom dashboard with team members or stakeholders for collaborative analysis.

Selecting Relevant Widgets

Question: What Widgets Should I Include in My Custom Dashboard for Ecommerce Growth?

  1. Overview Widget: Display key metrics like sessions, conversions, and revenue for a comprehensive snapshot.
  2. Conversion Funnel Widget: Visualize the conversion process, identifying drop-off points and areas for improvement.

Question: How Can I Add Widgets to My Custom Dashboard?

  1. Choose Widget Type: Select the type of widget you want to add, such as metric, timeline, or pie chart.
  2. Configure Widget Settings: Set the metrics, dimensions, and filters for the widget to display accurate data.

Tailoring the Dashboard to Your Ecommerce Needs

Question: How Can I Customize the Metrics and Data Displayed in My Dashboard?

  1. Edit Widgets: Modify existing widgets to display specific metrics and dimensions relevant to your goals.
  2. Add New Widgets: Incorporate new widgets as your ecommerce strategy evolves, ensuring up-to-date insights.

Integrating Insights for Informed Decisions

Question: How Can I Apply Insights from My Custom Dashboard to Drive Ecommerce Growth?

  1. Identify Trends: Observe patterns and trends within your metrics, enabling proactive adjustments to strategies.
  2. Spotlight Areas of Concern: Detect anomalies or underperforming areas, directing your focus toward solutions.


Your custom dashboard is more than a collection of metrics—it’s a compass guiding your ecommerce growth journey. With Google Analytics as your toolkit, crafting a personalized dashboard empowers you to visualize the data that fuels your decisions. As you delve into the realm of data-driven ecommerce, remember that your dashboard is a reflection of your goals, insights, and aspirations.


Have you constructed a custom dashboard that showcases your chosen metrics in Google Analytics? Share your insights and experiences in the comments below as we journey toward ecommerce growth through data-driven decisions.

Roger Lopez
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