Roger Lopez

Roger Lopez is a top-rated Digital Marketing speaker and keynote presenter at conferences all over the world. With over 20+ years of marketing experience, Roger is a highly sought after marketing keynote speaker. He specializes in marketing and digital strategy.

How to Use Multi-Channel Funnels in Google Analytics to Understand Your Customer Journey (2026)

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Quick Answer: Multi-channel funnels in GA4 show you the full sequence of touchpoints — ads, organic search, email, social — that customers interact with before converting, not just the last touchpoint. Access this via GA4’s Advertising → Attribution → Conversion paths report. This reveals which channels assist conversions (appear in the journey but don’t get … Read more

How to Create a Custom Dashboard in Google Analytics GA4 (2026 Guide)

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Quick Answer: GA4 custom dashboards — built in the Explore section or through Looker Studio (formerly Google Data Studio) — let you create a personalized view of the metrics that matter most to your business, without filtering through GA4’s standard reports. For small businesses, the most useful custom dashboards consolidate acquisition, conversion, and revenue data … Read more

AI and ChatGPT for Electricians: Practical Tools to Grow Your Electrical Business (2026)

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Quick Answer: Electricians can use AI tools like ChatGPT to write service descriptions for their website, respond to Google reviews, create job-specific estimates and proposals, draft follow-up emails to customers, generate safety-focused social media content, and build email newsletters that keep past customers coming back. The best results come from giving AI specific details about … Read more

Attribution Models in Google Analytics: How to Choose the Right One for Your Business (2026)

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Quick Answer: Attribution models in GA4 determine how credit for a conversion is distributed across the touchpoints in a customer’s journey. GA4’s default model is “data-driven attribution” — an ML model that distributes credit based on the actual contribution of each touchpoint. For most small businesses, data-driven attribution is the best choice when you have … Read more