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Roger Lopez

Roger Lopez is a top-rated Digital Marketing speaker and keynote presenter at conferences all over the world. With over 20+ years of marketing experience, Roger is a highly sought after marketing keynote speaker. He specializes in marketing and digital strategy.

Budgeting for Social Media: A Guide

April 28, 2026January 28, 2026 by Roger Lopez

Navigate the nuances of setting a budget and managing expectations for small business social media marketing.

Categories Social Media Marketing

Mastering ROI in Social Media

May 7, 2026January 27, 2026 by Roger Lopez
small-business-social-media-guide-featureimage18

Understand the importance of ROI in social media marketing, how to measure it effectively, and when to adjust your campaigns for optimal performance.

Categories Social Media Marketing

Understanding IP Rights in Social Media

April 28, 2026January 27, 2026 by Roger Lopez

Navigate the intricacies of copyright and intellectual property rights in social media marketing, ensuring compliance and respect for creators.

Categories Social Media Marketing

Influencer Partnerships: Disclosures & Authenticity

April 27, 2026January 26, 2026 by Roger Lopez

Dive into the importance of transparency and authenticity in influencer partnerships for small business social media marketing.

Categories Social Media Marketing

Crisis Management in Digital Era

April 27, 2026January 25, 2026 by Roger Lopez

An in-depth guide for small businesses on managing and navigating crises in the fast-paced world of social media marketing.

Categories Social Media Marketing

The Power of Social Listening in SMM

April 27, 2026January 25, 2026 by Roger Lopez

Dive into the significance of social listening for small business social media marketing, understanding audience sentiments, and driving strategic decisions.

Categories Social Media Marketing

Managing Trolls & Feedback: Small Business Guide

April 27, 2026January 24, 2026 by Roger Lopez

A comprehensive guide for small businesses on handling negative feedback and trolls in social media marketing, ensuring brand integrity and customer trust.

Categories Social Media Marketing

Building Community & Valuing Feedback

April 27, 2026January 24, 2026 by Roger Lopez

Dive into the importance of celebrating positive feedback and fostering a strong community in small business social media marketing.

Categories Social Media Marketing

Pivoting SMM Strategy with Feedback

April 27, 2026January 23, 2026 by Roger Lopez

Discover how feedback can shape and refine your social media marketing strategy, ensuring your small business remains attuned to audience preferences.

Categories Social Media Marketing

Platform Innovations: What’s Next?

April 27, 2026January 23, 2026 by Roger Lopez

Stay ahead in social media marketing by learning about the platform innovations that are set to redefine the digital landscape for small businesses.

Categories Social Media Marketing
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